Evolve Already!

You've seen them on television and splashed all over Internet media. The commercial of the girl at the bar talking to a pig. Surrounding her are more pigs, all approaching or conversing with attractive girls. It seems as though the trendy bar has been converted into a pig trough where all the local derelicts come out to play. But one pig stands out from the rest, one pig outshines all the other swine. And why you might ask, why does he outshine the others? Because, he's got a condom.



It seemed like I'd been waiting forever for a condom ad to really rip men a new one in terms of personal responsibility. In previous years condom companies advertised couples romping in various locations and making off-color cheeky jokes that neither made us pay attention, or they deterred us from condom purchasing. But now Trojan had something else up their sleeves. The marketing team must have been thinking "Hmmm, what can we say that's going to make our consumers say to themselves 'Ouch, let me take another look at myself and make some necessary changes'. " I think the ads themselves are brilliant. I know much of popular media has given them flack for their positioning in mainstream, prime-time television. However, I feel that the move to place them directly in front of the consumer was excellent. All the ad was simplistic in it's concept: Guy gets out condom, guy gets girl, it was a great one in its simplicity. Basic men can understand the ad. And even if they don't remember or care about it, it makes an impression on everyone else.


I think that the idea for the ad was great in theory and execution. I've thought about it a total of, well, many times since it aired. That's what makes the ad so groundbreaking. Men are finally being made to take responsibility for "wrapping it up" and being safe. I'm happy the change has been made. Hopefully men can use this a s a reference point from now on-- don't let me the jerk who gets you pregnant or gives you HPV.

How awful would it be if a month down the line you had to tell someone, "Hi, sorry about the baby and all" ? And all she had to reply with was "yeah, well you're a pig."


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WRAP IT UP! (00)


--Corey Fitzgerald